Black History Month is an annual celebration of the achievements of African Americans and a time to recognize their contributions to U.S. history. The theme for Black History Month 2025 is “African Americans and Labour,” which focuses on the labor struggles and economic and social injustices Black Americans face.  

For decades, Black Americans have been targeted by marketing practices that promote menthol cigarettes, resulting in serious health consequences. Menthol products have been overly advertised in Black neighborhoods, with ads featuring Black models and celebrities. Stores in areas with a Black customer base have allocated more shelf space to menthol products. Additionally, tobacco companies have sponsored cultural events, donated to historically Black colleges and universities, and distributed free menthol cigarette samples.

These targeted marketing campaigns have led to higher menthol cigarette use among Black Americans. Menthol cigarettes are particularly harmful because of their cooling sensation, minty flavor, and ability to suppress coughing. This makes cigarette smoke easier to inhale and increases the difficulty of quitting. According to the Centers for Disease Control and Prevention (CDC), an estimated 40% of premature deaths due to menthol cigarette smoking in the U.S. from 1980 to 2018 were Black Americans. Black men, in particular, were even found to have the highest rates of lung cancer fatalities.

In 2022, the FDA proposed a ban on menthol cigarettes and flavored cigars. The National Medical Association(NMA) stated that banning menthol cigarettes would save 654,000 lives within 40 years, including the lives of 255,000 Black Americans. However, as of January 24, 2025, the Trump administration withdrew the proposed ban. While some states have prohibited the sale of flavored tobacco products, most of these bans exclude menthol and other mint flavors.

According to The National Institute of Health (NIH), 19 million people smoke menthol cigarettes, with 85% of them being African American smokers. The fight against Menthol cigarettes and their harmful impact does not stop here. Raising awareness, supporting state and federal bans, and educating our communities about the detrimental effects of menthol tobacco are essential steps in reducing its lasting effects.

At CADS we are committed to treating everyone fairly, regardless of race, ethnic background, gender, or sexual orientation. We understand that quitting smoking can be difficult, and we are here to assist you throughout the process. CADS is dedicated to helping those in need, offering support, care, and treatment services tailored to meet the needs of each individual and their loved ones. Start today by taking our quick online assessment.

Be sure to contact us at CADS for substance abuse support, recovery, prevention, and treatment services.

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